Literature review on internet banking
2009) exploring the adoption of a service innovation: a study of internet banking adopters and non-adopters.
Literature review on internet banking system
2008) using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption.
The review also concludes that ib research is in an inconclusive state, and is far from unanimamous regarding the approaches and conceptualizations used to understand the beliefs that truly influence ib behaviour.
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Use of this web site signifies your agreement to the terms and l of financial services marketingseptember 2012, volume 17, issue 3,Pp 215–226 | cite asa literature review of theoretical models of internet banking adoption at the individual levelauthorsauthors and affiliationsshumaila y yousafzaiemail authororiginal articlefirst online: 21 september 2012received: 27 june 2012revised: 27 june cthow and why individuals use internet banking (ib) has attracted a great deal of academic attention.
2007) factors affecting the adoption of internet banking in hong kong – implications for the banking sector.
2009) factors influencing the adoption of internet banking: an integration of tam and tpb with perceived risk and perceived benefit.
Computers in human behavior 26 (4): 760–efgoogle scholarcopyright information© palgrave macmillan, a division of macmillan publishers ltd 2012authors and affiliationsshumaila y yousafzai1email er, cardiff business school, cardiff this article as:Palgrave macmillan ts and hed in cooperation alised in to check ted access to the full e local sales tax if l of financial services the whole of about institutional use cookies to improve your experience with our l of financial services marketingseptember 2012, volume 17, issue 3,Pp 215–226 | cite asa literature review of theoretical models of internet banking adoption at the individual levelauthorsauthors and affiliationsshumaila y yousafzaiemail authororiginal articlefirst online: 21 september 2012received: 27 june 2012revised: 27 june cthow and why individuals use internet banking (ib) has attracted a great deal of academic attention.
There is limited research dealing with the role of interventions that can assist managers in making effective decisions to speed the adoption dsliterature review consumer behaviour internet banking technology adoption and diffusion models referencesagarwal, r.
Therefore, managers and system developers should undertake a customer-centric approach focusing on managing belief formation rather than directly influencing behaviour.
The review suggests that ib adoption is a complex and multifaceted process, and a joint consideration of customers’ personal, social, psychological, utilitarian and behavioural aspects is more important than adoption itself and will ultimately result in the intended behaviour.