Research paper on online shopping
17, 2016gig work, online selling and home sharingpublicationsmay 19, 2016shared, collaborative and on demand: the new digital economypublicationsdec 19, 2016why join the gig economy? If the person does not seek help, this unhealthy pattern, can result in an online shopping addiction, causing more than financial damage. New technology has allowed websites to add virtual mirrors, shopping guides, and mannequins; however, there is more in store for the future.
Research paper on online shopping behavior
This behavior of abandoning a shopping cart is not seen very often in physical stores. The technology of online shopping websites will continue to grow and, as a result, will expand the online shopping market and benefiting thousands of consumers over the world. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of.
Website layout, easy user ability, and a product in demand have, in the past, been enough to keep an online store profitable. When the center first asked about online shopping in a june 2000 survey, just 22% of americans had made a purchase online. Because of the easy accessibility and simple click of a button to purchase goods, shopping addictions could be a serious danger of online shopping.
One of the down sides to shopping online is that it is that you cannot try on the clothing before you purchase the merchandise. The convenience of online shopping that can be seen as very beneficial, can also lead to an unhealthy addictive pattern of behavior. Shoppers add their items that they would like to buy and, instead of proceeding to check out, abandoning his or her virtual shopping cart to rethink the possible purchase.
We can expect online retail to continue to grow and be a successful way to market products. Because consumers are beginning to grow tired of the mainstream online shopping stores, online shopping websites are looking to attract more customers by making some changes. The ability to shop for products online gives consumers the option to purchase goods off of the internet with the convenience of not even leaving his or her home.
If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout. The convenience of online shopping could pose a potential threat to those with addictive personalities. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience online.
They frequently utilize the internet as a tool for 'window shopping' and product comparison” (kim & ammeter, 2008). Overall, 64% of americans indicate that, all things being equal, they prefer buying from physical stores to buying online. Also rising in popularity, are online websites, which allow consumers to sell and purchase to each other.
Because of this, online retailers market to the net-generation in order to be successful and profitable. Dbs and paypal team up to offer global online shopping experience for dbs/posb customers. Source is a journal article which talks about the decision stage consumers go through before purchasing items online.
In other words, today nearly as many americans have made purchases directly through social media platforms as had engaged in any type of online purchasing behavior 16 years even as a sizeable majority of americans have joined the world of e-commerce, many still appreciate the benefits of brick-and-mortar stores. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. And nearly half of americans (45%) have used cellphones while inside a physical store to look up online reviews of products they were interested in, or to try and find better prices survey also illustrates the extent to which americans are turning toward the collective wisdom of online reviews and ratings when making purchasing decisions.
For some consumers their method of purchase is not because of a preference but because of generation order to shop online, the consumer must be relatively familiar with computers and how to navigate the internet. Stores that are marketing their products in both areas can take advantage of the high demand for online shopping availability. Roughly eight-in-ten americans (82%) say they consult online ratings and reviews when buying something for the first time.