Literature review on social networking

Of adults aged 18 to 29 were social networkers (86%), nearly half of those aged 50 to 64 (47%) and those 65 and over (26%). Modeling social media use: bridging the gap in higher education”, journal of advertising education, 13 (1), 2009, pp.

Literature review on social networking sites

Additionally,Black and hispanic cell phone owners take advantage of wider array of their phones’ data functions 5 age distribution across 19 social networking sites, 2010 (8). This qualitative research collected data on 6358 student respondents through a self-administered questionnaire and analyzed this data to make observations on the use of social networking sites among them.

1] in this footnote we mention fourteen recent books on the subject: comm, joel, twitter power: how to dominate your market one tweet at a time, wiley, hoboken, nj, 2009; whitlock, warren and micek, deborah, twitter revolution: how social media and mobile marketing is changing the way we do business & market online, xeno press, las vegas, 2008; holzner, steve, facebook marketing: leverage social media to grow your business, que publishing, indianapolis, in, 2008; ojeda-zapata, julio, twitter means business: how microblogging can help or hurt your company, happy about, silicon valley, ca, 2008; clark, ronald, twitter: free social networking for business-100 success secrets to increase your profits and sales using twitter business strategies, emereo pty ltd. Cognitive absorption, which defines extent of deep involvement, is another personality factor taken into consideration while undertaking this , limayem & salehi-sangari (2011) successfully make the observation that extent of cognitive absorption determines the frequency and duration of social media usage.

Geolocation applications, such as foursquare, to share their location with other members of network and to earn virtual “badges” for sites. Although most of the educational institutions have established infrastructure for the support of social media integration into class room learning, however, the effective integration methodology is still a question mark for the researchers to answer.

Business-oriented linkedin attracts older users, average age of 44, and sites such as myspace appeal r visitors (average age is 31 years old) (8). This adverse effect is explained by the fact that using cell phones for social networking activities may involve multitasking and all students are not equally efficient in multitasking skills.

They define social networks are web-based services that allow users to build a public or semi-public within a system; articulate a user list with shared relationships; and observe the list of relationships of those persons with other people within the system” (boyd and ellison, 2008: 211). It is indeed worthwhile to find out whether social networks are more successful in some cultures or countries, or the rationale for local versus global social possibility of segmentation is also interesting for market researchers.

Therefore, the literature review discusses the relevant research that is useful to the objectives of this research project. He further adds that although time spent on social media and academic performance are negatively correlated but, this relationship in real world scenarios does not seem to be a major hurdle in academic r.

Ies, paul and cashmore, pete, twitter tips, tricks, and tweets, wiley publishing, indianapolis, in, , michael, youtube for business: online video marketing for any business, que publishing, indianapolis, in, , tee, all a twitter: a personal and professional guide to social networking with twitter, que publishing, london, , r. The study also collects opinion of students about the impacts of social medium on their academic of the very significant findings of the study is about the use of social networking sites for the purpose of learning.

Most of the studies chosen have been published in the past four to five (2013) presents a very comprehensive literature review paper regarding the role of social media in higher education virtual and real classes. Groundswell: winning in a world transformed by social technologies, harvard business press, boston, , barry and faulk, rick, obama inc.

As staff and students use social media technologies in their personal lives, it is important to explore how social media technologies are being used as an educational tool. To “watch the gap” when boarding or alighting trains; in r vein, the transit authority of river city posted a to show louisville bus riders how to use a bicycle 3 examples of transit-related social media teristics of social media characteristics of social media users are not yet well docu-.

Although not conclusive, research suggests that attract users from multiple demographic categories, 2010, 61% of online americans used social (e. The course delivery and management is online and utilizes information and communication technologies for this research infers that students’ use of facebook as social medium for academic purposes has no significant relationship with the academic performance of the students.

Apps such as mashups, wikis,Sharepoint sites, google groups, and google documents ng and 2 comparison of traditional media and social : funk/levis & organizations use social networking for ees and recruiting new hires. Jesus is my friend: religiosity as a mediating factor in internet social networking use”, paper presented at aejmc midwinter conference, reno, nv, february, 2007.

Although the study highlight social media specifically, it did ask r they used tools such as blogs, e-mails, or text obtain government information. Because social media sites do lly require proof of identity beyond a valid s, account holders may not always be truthful teristics such as age and gender.

The authors, berkeley and michigan state professors, consider social networks as increasingly attractive for researchers, fascinated for their usefulness, audience size and market research potential. It is inferred from the research that majority of the users (61%) agree that this social medium has adverse effects on their academic performance.

Just (56%) used third-party statistical applications such analytics and about 10% conducted : chapter three - survey: how transit agencies use social media ». This research is more significant due to the fact that distance learning is totally dependent on social networking technologies.